Maybe you already have content or perhaps you’re looking to work with us to create some. Either way, that content is going to work a whole lot harder and produce better results for your business if you have a well-crafted content strategy. That’s where we come in.
All too often we see awesome content haphazardly posted and distributed, resulting in wasted opportunities and campaigns that are hard to track and measure.
Content strategy starts with a comprehensive audit of your current position. We’ll look at what assets you have, where your gaps are, what goals you want to achieve, and who you want to talk to and build relationships with.
If you don’t have buyer or user personas, we’ll help you create them, and then we’ll set about producing a tailored strategy ready for implementation. We’ll help you identify where your audience is ‘hanging out’, what media they’re consuming, their preferred social platforms, and the influencers they aspire and listen to. And then we’ll build a plan to go right out there and reach them
Our approach does allow you to pick and mix which services you want, but we always advise a 360° approach where possible. Trust us, it works.