Copywriting

Blogging

Blogs are one of the easiest ways to signal to your consumer that you’re active, current, and have something to say. They are also a must for building deeper relationships with your audience and allow you to get in some of those long-tail keywords that are more difficult to accommodate in product descriptions and e-commerce copy.

Regular blogs create a valuable rapport with your customer and once you get the winning formula you can count on your brand advocates to share your content for you.

Consistency is key when it comes to blogging and we can deliver a schedule of regular tailored blogs based around your key pillars.

Website Copy and Content Builds

Your website is probably the single biggest step you’ll take in promoting your product, brand, or service to your customers. It goes without saying that there is ample opportunity to get it right, but similarly plenty of scope to start off on the wrong foot.

With a clear set of brand guidelines in hand, we’ll help you discover the optimal keywords (long and short tail) to drive traffic to your website. We’ll help optimise your on-site SEO, ensure consistent delivery of your tone, brand identity, and values and. provide copy that informs, educates, engages, and excites your audience.

The process typically starts with a web copy audit. Do you have enough of the right keywords, are your calls-to-action and navigation clear and logical? Is it clear what you’re selling or promoting and what you want your audience to do?

Product Copy for e-commerce Sites

Product descriptions need to strike the perfect balance between the functional and aspirational. The tone must still be reflective of your overall brand proposition, but you need to do the job in fewer words. How can your product make the reader’s life better and easier? What can you do for them and what problem does your product or service solve?

Persuasive product copy is what you need and once you have it, you’ll have unlocked the secret to better online transactions.

The process typically starts with a web copy audit. Do you have enough of the right keywords, are your calls-to-action and navigation clear and logical? Is it clear what you’re selling or promoting and what you want your audience to do?

Press Releases

It takes one to know one, so the saying goes.

Capturing a journalist or editor’s attention requires well-crafted copy and the inside track on what they might deem valuable to their own readers and customers. With a long and successful track record at some of the world’s biggest newspaper and magazine brands, we are well equipped to deliver press releases that get results.

Press releases can be a great way to disseminate information about your product or company and the great news is that you can control your brand image and what your audience reads about you. If your story or product launch gets picked up, you could also benefit from the external backlinks to your website. It can be a numbers game but once you’ve built relationships with journalists

LinkedIn Content

Brand storytelling, behind the scenes office footage, meet the team content and video case studies. These are just a handful of the mechanics we can create to turn your LinkedIn into a hotbed of leads and engagement.

Just like blogs, original LinkedIn content helps you to create a conversation and engage with other professionals. It signals you’re active, have a voice, and opens up highly valuable channels of conversation.

You’ll get more exposure for you and your brand and you’ll grow your connections and hit all-star status.

Whether it’s a simple profile audit and rewrite or a strategic programme of content you’re after, we can help. Long-form articles, industry-adjacent content, thought-provoking pieces, predictions, and research-based snippets are all ways to join the conversation and keep your seat at the LinkedIn table.