So now you’ve bagged yourself some killer content it’s time to share it with the world. Nobody puts content in the corner!
Organic engagement is great, but it will only take you so far.
Content marketing is a strategic mix of quality, quantity and budget. Yes, you want to get in front of as many people as possible, but they must be the right people, or your engagement will suffer. And the last thing you want to do is throw a whole load of money down the drain.
A great way to look at the channels available to you is to revisit your buyer personas and consider the media pitstops your audience is making. It would be unusual for your customer to only consume one type of content or media, so we’ll construct a plan that ensures we’ll hit them at various points in their day and with a strategic mix of valuable assets across multiple platforms.
We’ll use our digital expertise to evaluate the best advertising and promotion strategies to suit your goals and we’ll show you how to keep up with the ever-changing algorithms. So, whether it’s Facebook ads, sponsored content, PPC, or anything else, we’ll help you achieve content notoriety without blowing the budget.