At the heart of Farzi’s brand DNA lies our creative concept for this piece.
Commissioned by Zorawar Kalra, the “Prince of Indian cuisine,” we set out to capture the essence of this modern Indian bistro. We researched everything we could about the Massive Restaurants Group, which aims to showcase the evolution of Indian cuisine and put it on the global map.
Our goal was to create a visual journey that would stimulate and evoke the senses, compelling viewers to visit and try Farzi’s new launch eatery. We opted for a slow-motion approach to emphasise the precision of all aspects of the operation, from preparation and cuisine to service and guest experience. The result is a calm, deliberate, and stylish reel that captures Farzi’s heart and soul. The devil is in the detail.