This brief centred around the portrayal of ‘achievement’ and all that it encompasses – a concept integral to the Ferrari Challenge, an exhilarating track race created for Ferrari owners. We set out to encapsulate the hunger and drive of participants, demonstrating that it takes much more than ‘just’ owning a Ferrari to be a part of the race.
The contrast of the mono fast-paced, high-octane race footage juxtaposed with the composed emotional connection in the interview, perfectly captures the essence of the Ferrari Challenge. Achievement is everything.
Ferrari 488