LPM Restaurants

Our work with LPM Bar and Restaurant Group has been expansive in scope, incorporating a pre-production phase of content auditing and strategy formulation.

We worked with the business and marketing teams to define user personas and determine the key pillars around which content would be produced.

We landed on the core pillars of unforgettable food, family-oriented dining, precision detail and expert sommeliers. Having a clear and strategic direction with a shared vision of editorial pillars made it easy to generate compelling content reflective of the brand’s core values and proposition.